Ok, I exaggerate, but the fact is practically everything emits radiation. And a couple of Seattle inventors are launching a product on Kickstarter that lets you measure everything’s radioactivity. It’s called APOC, and the click-click-click of the geiger counter is irresistible.
Successful Kickstarter campaigns tend to be tailored to their audience. A mass market product (like the Pebble or the CST-01) looking to raise $100,000 or more has to show polished prototypes and a video with extremely high production values. Similarly, if your target price for the products is in the thousands of dollars (like the Form 1), supporters are going to judge your ability to execute based on the video and prototypes you present.
But if you have a great idea for a niche product then you don’t need, or even necessarily want, to go that route. Professional prototypes are expensive, and making a compelling video is costly and requires a completely different set of skills than those needed to make the product itself. Those barriers could intimidate an inventor, or be the difference between a profitable launch and a money pit.
So the APOC demonstrates another approach. They had a fun idea with a relatively small target market and they were only looking to raise $5,000. They put some clever electronics in a simple laser cut box, shot a short video, and have already raised over $30,000. Very smart.